A Message To (IAC) and Investors
Barry Diller
Your attempts to control an industry and hinder the freedom of enterprise for individuals (sole proprieties') and business owners in Texas and throughout the US is going to be challenged and we will use our website to advise homeowners and consumers of your intentions and deceptive practices.
Your use of bots and so called SEO professionals that intend to copy our site content or design could be dangerous and backfire on you and your investors just like it did in 2022-2023. We handed over all the sites that copy and pasted our content. I'll gladly do it again and this time, may even file my own class action and use something called the US Mail to contact consumers throughout Texas and advise them directly, so be careful and think about it. You cannot have my proprietary property or business and we will never contract for (AIC). We are prepared to defend our right to free enterprise.
The use of (Ai) to attempt to copy our website, content or design will only bring consumers to us and we will use that traffic to help create awareness and help prevent consumers from falling victim to your predatory practices.
We are ready for a fight, and prepared to publicize our experiences and testify under oath to our claims in a court of law, the question remains though..are you?
We assemble and install IKEA furniture for consumers that choose to hire us and they have the right to do so. Our company has been in business for 25 years and will continue to do so. Assembly and Install does not affiliate with IAC or it's affiliates and AssemblyandInstall.com is an independently owned and operated company that provides home and office assembly and installation services 365 days a year.
IKEA Furniture is designed to be assembled by anyone and anyone can choose to hire us instead of any of your many services or misleading websites. At Assembly and Install, we assemble it right the first time and include a complimentary annual quality check up of all the furniture we assemble.
In 2018 our website was penetrated by nefarious individuals during the acquisition of Task Rabbit and it caused us to rebuild the infrastructure that is Assembly and Install and implicated some new security measures that helped prevent further disruptions. At the same time, I received a letter from IKEA's lawyers telling me to stop offering to assemble and install IKEA furniture. This is the same lawyer that represents the Batman Franchise. We advised him of our right to operate a business and provide services and never heard from him or IKEA again.
Then in April of 2025, I was contacted directly from the same hacker group that hacked our website in 2018 on behalf of IKEA and they actually asked me how our business remains prominent in 2025. I explained to them, that it was because of them that we still prosper today. They copied our content, text and images and visited our site hundreds of times and even deployed bots to scrape our content and that told Google we were awesome! They gave us an SEO boost like non other because of their lack of creativity. News Flash! I was unaware at that time, they had taken one of my old phone numbers and were still stealing leads from our Google Maps listing and then portraying themselves as us and using our business name to do the same. We will update this article as the investigation progresses and any court proceedings that may follow. updated 08/10/2025
I tried to explain that there's an office in NYC and another in the Netherlands that had bookmarked our website on their computers, phones and tablets over 8 years prior and since they copied our content to create their own, they unknowingly helped make Assembly and Install and it's sister companies the best ever! Plus it was easy to set up a US mail campaign whilst they were focusing on devices and Craigslist we were reaching new clients locally and building long lasting relationships.
The things IAC, IKEA and it's unethical penetrators had not considered was that I would file a police report and contact the FBI before making this post. Oh and IAC and IKEA, (good luck locating those old devices long since discarded) used to learn about our company. I know the teams were disbanded after the acquisition except for one team. The one's who can't meet your request and couldn't figure out how ethically compete in a fair market.
These statements and claims are based on true events and situations we experienced first hand.